Content Strategy for The Bank of Banks
For BNYMellon.com, I strategized and directed marketing content, streamlined responsive component blocks and provided usage recommendations for the site’s products, landing pages, and thought leadership publications. In addition, I remapped the navigation structure of over 70 products, into 7 categories and 9 client needs.
Client Segments
Wireframing
Product Remapping
Deliverable samples
Client-Targeted Landing Pages: High-Res Wireframes + Copywriting
Deliverable Samples
Thought Leadership & Solution Detail: High-Res Wireframes
