For CooperSurgical, I architected a service flow and UX plan for a new service capability to enable tissue shipping and long-term cryostorage for IVF clinics through the Embryo Options platform.
All in UX
For CooperSurgical, I architected a service flow and UX plan for a new service capability to enable tissue shipping and long-term cryostorage for IVF clinics through the Embryo Options platform.
DMA is Nike’s Digital Materials Library: a repository of every material available to designers through Nike's manufacturers. The preceding application relied on manual entry of materials maintained by the librarian. We created a new, data-connected DMA with the inclusion of digital resources, opening a Pandora’s box of feature opportunities and data conundrums.
CMG stands for Color, Material and Graphics—the cornerstone application in a suite of proprietary Nike tools built to evolve the design and development process while decreasing time to market.
Marketing and Content Creation of investment banking for the behemoth known as ‘the bank of banks’ was far outside my wheelhouse, but I am very pleased with what I was able to deliver.
I was contracted to define and illustrate an investor pitch for Homey, a service for managing home construction data, maintenance services and home improvement projects.
I had a blast playing with the cool kids at W+K Lodge, the ‘Wayne Szalinski’ division of famed ad agency Wieden + Kennedy.
This work catalyzed a leap from Senior Visual Designer to UX Lead. Though I had played the role of Interaction Designer in various capacities, this project allowed me to own the concept from research through to prototype. It was very fulfilling, hard work, with many warm fuzzies.
