An App for Employee Engagement
The project team consisted of a researcher and myself with creative oversight. The client specialized in custom-built white-label experiences for employee recognition. They were looking to define a new experience that acts as an employee engagement all-in-one; incorporating employee recognition with other desirable HR needs like employee wellness, safety, training, engagement surveying, and performance. Additionally, the experience had to be flexible to create customized feature sets for each companies' need.
Discovery
Our qualitative research focused on how users interact with the app and opportunities for engagement.
Our stakeholder interviews identified the company’s internal strengths and how to differentiate from key competitors. In addition to stakeholder interviews, we conducted 22 qualitative ethnographic interviews with users of the current rewards platform:
7 System Administrators
1 Customer Service System Administrator
3 Human Resource Managers
1 Company Manager
4 Hourly Employees
6 Employees of Large-Scale Corporations
Foundation
We formalized experience principles derived from our research and chartered a framework that would inform future design decisions.
IDEA Generation + Architecture
Wireframes began with sketching. The concepts were beginning to take shape. When founding the architecture, it was important to provide distinct spaces for a company’s social space, the employee’s performance data, and the employee’s external profile.
storylines
I crafted two storylines to illustrate how the app features’s target four behavior archetypes. These ‘hero flows’ provided the wireframes for key screens.
Eli works in an office as an insurance agent. In Eli's story, the employee is motivated by tracking his successes and documenting them for testament to his abilities at promotion time.
Iva is a sales rep at Beauty Mart. As a commission-based employee, Iva is motivated by monetary rewards. She wants to monitor her personal performance and receive education and advice on how to increase her sales and commission.
Delivery
The final deliverable was an interactive prototype utilized as proof-of-concept for the client’s customer base.
Conclusion
It is no exaggeration to say the client was ecstatic with the final prototype we presented.
The stories painted an empathetic perspective on the employee's mindset and reflected the heart and 'servant attitude' that is core to the client's brand. More importantly, the client was blown away with the new framework that focused on the employee's professional growth, celebrated small wins, and provided triggers to establishing habitual behaviors.
